She hates to talk about herself in the third person. I work on brands.

As a writer, I think of brands as characters. Every brand has a role to play and something to say. My job is to uncover it—or create it—and give it a name, character, and story that’s unmistakable.

Over the past decade, I’ve worked with some of the world’s best-known brands and small ones making a name for themselves. My clients have included Google, Ford Motor Company, Pepsi, and the Brooklyn Nets.

In my last role, I was a creative director on the Business Transformation team at R/GA. Today, I partner with the people behind brands, talented designers, and big-name and boutique design studios in NYC and around the world.